A Unique Partnership by Bodo Pieczonkowski, PUR Print Systeme GmbH

2024 marks at least two decades that PUR Print Systeme GmbH has worked with TSC Printronix Auto ID. It is the uniqueness of their collaboration and the unique technology that underpins their deepening, symbiotic relationship.

Developing customer solutions together is their hallmark

When PUR Print Systeme GmbH was founded back in 2004, its people were already familiar with the quality of the Printronix brand as they’d been marketing and servicing its line matrix systems for some 12 years previous.

As the printing market grew and developed to include laser and thermal transfer technology, PUR Print Systeme started focusing its services on providing printing technology solutions across diverse industrial sectors like logistics and using primarily Printronix devices to deliver them.

It’s a fiercely competitive market and PUR Print Systeme feels that TSC Auto ID best supports it through a comprehensive product range, unique technology like ODV barcode inspection, fair pricing and excellent support. Indeed, something that PUR has always valued in the relationship is the unswerving technical support given by TSC, a benefit not provided by many other OEMs.

Over the years TSC and PUR Print Systeme have become very familiar with each other’s ways of working and have delivered many great projects together that have enabled both parties to increase their sales. One notable milestone in their partnership was the installation of over 1000 printers into the food retailing giant Lidl, part of the world’s top retail groups, Schwarz Group.

PUR Print Systeme works at the coalface of customer problems and values the solution exchange ideas it has with TSC. When encountering technical issues it was having in an AS400 environment at beverage logistics company, Trinks, it found TSC’s technical input priceless. This led to the installation of over 150 TSC devices and a long-term relationship with Trinks.

One project that stands out as illustrating the strength of the partnership between PUR Print Systeme and TSC is a problem a customer had with a network protocol that could probably only have been solved by TSC. New firmware was developed extremely quickly and competently by TSC, and evidences the special and unique form of collaboration both companies have together.

PUR Print Systeme cites trust, transparency and mutual respect as key aspects of their partnership. It sets store by not only the access it is given to TSC’s test/demo devices but also the competitive pricing that enables it to pitch for significant accounts. As a TSC Elite Partner for Global Accounts (EPGA), PUR Print Systems sees even greater possibilities to support bigger projects across many countries.

The partnership has deepened over the past two decades and PUR Print Systeme can only see it getting stronger. It looks forward to exploring all sorts of future possibilities like enabling PCL emulation to free customers from dependence on specific suppliers.

About PUR Print Systeme GmbH

Established in 2004, PUR Print Systeme has over 20 years’ experience of delivering high quality print systems to renowned brands like Lidl. As a professional provider of IT solutions, it supplies printing, mobile computing and scanning hardware as well as the necessary software, RFID enablement and technical support.