TSC Auto ID Unveils New Logo: TSC - The Smarter Choice

Taipei, Taiwan – June 21, 2011 – TSC Auto ID Technology Co., Ltd. (TSC) has recently updated its corporate logo with a new tagline: "TSC: The Smarter Choice."

TSC's new logo represents the spirit of teamwork, creativity, and resourcefulness that has propelled TSC Auto-ID into a position as one of the world's leading barcode-printer manufacturers.

To our resellers and end-users, TSC truly has become The Smarter Choice – for all these key reasons:

  • TSC's label printers offer the best price-performance value in the marketplace.
  • TSC offers an industry-best two-year warranty on all of our barcode printers, which is a testimony to the durable product design and construction of our products.
  • TSC's TSPL-EZ firmware and accompanying DiagTool software make it very easy to set up a new printer. TSPL-EZ's emulation of the ZPL™ and EPL2™ printer languages "right out of the box" simplifies the replacement of aging printers with affordable, durable TSC printers.
  • TSC offers resellers and end-users top-of-the-line support from a can-do engineering and sales-support organization.
  • TSC works very hard with our reseller partners to understand their special requirements as a key first step towards developing an auto-ID solution custom-tailored to meet those needs.
  • Unlike TSC's competitors, TSC operates its own manufacturing facilities, which gives it's the flexibility to meet special engineering challenges that outsourced operations simply can't handle.
  • TSC's dedication to new product development provides resellers with a growing selection of innovative solutions designed to meet all their thermal-label printing needs.

Through TSC's obsessive dedication to quality engineering and TSC's relentless attention to customer service, TSC truly is "The Smarter Choice" for anyone seeking best-in-class auto-ID products and services.


About TSC:  
TSC Auto ID Technology Co. Ltd. (TSC) is a global provider of quality Auto-ID solutions for transportation and logistics, manufacturing and healthcare, industry and retail, offering a diversified line of innovative and reliable products with excellent quality. TSC has over 25 years of experience dedicated to barcode and label printers, with more than 4 million installed in over 90 countries. That puts the company, headquartered in Taiwan and producing in two own factories, into the top 5 manufacturers of thermal label printers in the world. TSC is traded on the Taiwanese stock exchange.